Patricia Urquiola (above, centre) was recently in Singapore to launch the exhibition 'This Will Be The Place’ that accompanies the thought-provoking book produced by Cassina and edited by Pop-Up magazine’s Felix Burrichter.

Featuring images that explore the future of design, architecture and ways we could be living in the cities of tomorrow, the show was hosted by Space Singapore to commemorates Cassina’s 90th anniversary. 

In a move by Cassina that goes beyond the traditional tome to celebrate a company’s history, 'This Will Be The Place' takes a standpoint that is both refreshing and challenging. It doesn’t have all the answers, but that’s just the point. the book gives us insights into the ways technology and global geopolitics might transform the future city, clearly illustrated across the pages with visceral interior vignettes designed to make us think and encouraging us to dream. 

Key themes include the idea of the bed as the new centre of our personal universe; the importance of keeping connected to the traditions of craft; the power of disruption, the fluidity of space, both public and private; and architecture's role in keeping us fit.


Barbara Lehmann, Head of Cassina Archive, brings the future into play as she unpacks the design history of the company through the experimentation and collaboration with architects from Le CorbusierGio Ponti and Philippe Starck, to Mario Bellini and Patricia Urquiola, and the avant-garde experiments Cassina describes as "the air of the future". 

When more space interviewed Felix Burrichter shortly after the launch of 'This Will Be The Place' at the Milan Furniture Fair, he commented that his biggest hope for the book was that it will "inspire readers to have more autonomy in choosing what they put in their homes, to do it more intelligently and to put more thought into the things that we buy."

Since its launch at Milan Design Week, the exhibition has toured the world. ‘This Will Be The Place’ is on show in Singapore at Space Furniture from 9 March to 13 April 2018 – 10.30am to 8.00pm daily.

Cassina is available exclusively in South East Asia from Space – Australia – and Space – Asia