Seen at the Bulgari Hotel in Milan and the Peggy Guggenheim Collection in Venice, private homes, resorts and universities from Ebiza to Vienna, Serralunga has collaborated with designers including Zaha Hadid, Eero Aarnio, Ettore Sottsass, Andrée and Olivia Putman, Ron Arad, and most recently, Patricia Urquiola.
Serralunga is synonymous with the spirit of Italian design and renowned for its innovation, research, craftsmanship and passion for technology. The company has been based in the northern Italian town of Biella since 1825 where the family once produced leather, Serralunga completely reinvented its production when it introduced rotational moulding technology from the USA in the 1950s, breaking new ground in furniture manufacturing Six generations later, the family continues to produces some of the world’s most innovative outdoor furniture, lighting and accessories, experimenting with design to push the limits of the technology, and creating unique interpretations of form and materiality.
In Milan this year, Serralunga launched the Cassero collection with Patricia Urquiola. It’s a range that responds to the international push for urban gardens with a series of beautifully pared back planters. According to Urquiola, the shape of Cassero is drawn from the timber detailing in concrete formwork, the pinched seams also reminiscent of casting techniques, as if each pot has been extracted from a traditional mould.
Cassero's one-piece pots are made in polyethylene with a chalky, cement-like finish that gives the collection a timelessness. For Urquiola, the approach is always about the detail and how something is made. Applying this philosophy to the Cassero 60 collection, the result is a range that feels more textural and handcrafted, and where the maker's imprint remains.
The Serralunga collection is available in South East Asia from Space – Australia – and Space – Asia.