In 2015 Moooi launched Moooi Carpets. For the first time in the world of rug making, new printing technology allowed for the production of extremely high definition accuracy, and an endless mix of colours creating the mesmerising illusion of depth. An opportunity that Moooi spotted for reinventing the traditional rug.
Working with artists and designers from around the world, including the Melbourne artist Sonya Pletes, over the past two years the collection has grown to include more than 80 patterns, and this year Moooi introduced wool as a new natural material next to their standard polyamide range. Practically impossible to produce a photo-realistic pattern on wool previously, Moooi has successfully adapted its print technology to create the seductive, colour-saturated high definition imagery on natural fibre.
This year at Milan Design Week, the new collection was brought to life by renowned American artist Neal Peterson, British textile designer Kit Miles, and Dutch designers Noortje van Eekelen, Edward van Vliet and Marcel Wanders.
Kit Miles’ fascination with the rich synergy between plants and animals comes to life in Biophillia’s mesmerising pattern, a window into the world of plants and nature. Hand-drawn dragonflies, flora and surreal plants dance around each other bound to eternal, natural cycles.
Neal Peterson is an American artist based in Minneapolis whose work is influenced by his travels around the world. In 2016, Peterson began creating large-scale collages of cities composed of original street photography. Combining iconic architecture, natural elements and graffiti, his Urban Mandalas capture the blossoming, fractal nature of cities. Each design is unique in its details, but the form remains the same throughout the series, illustrating our commonalities and collective humanity.
While Utopian Fairy Tales by Noortje van Eekelen is inspired by imagined societies and extravagant stories based on contemporary thoughts and wishes. The series places emphasis on principles of our fantasies in a variety of spheres and emotions.
Now, to offer even more depth to the the range, Moooi has introduced 'Configurator', a digital tool available to those who want to customise their own carpet. Colour, shape and size can all be defined in a few simple steps, and all patterns in the range are now available in natural wool.
Back to the days of opulent rugs adorning the walls of Elizabethan castles, the carpet has again become a work of art.