Conceived in Australia and crafted in Italy, SP01 debuts in Milan.

Australian design brand SP01 made its international debut at Milan Design Week with a showcase of the group's indoor collection by Metrica – an award winning Milan-based design studio, and outdoor collection by Tom Fereday – a rising star of Australian design.

We were inspired by Australian living, which blends both an eastern and western aesthetic, while ensuring the rigorous quality and ease of distribution that comes with Italian manufacturing. Our vision was to create accessible, versatile pieces that would sit beautifully in the world’s finest homes, from a New York studio to a central London terrace.
— Matt Lorain, Head of Design and Product Development, SP01

The collection was displayed in an apartment-style pop-up showroom in a collaborative design space by Archiproducts in Milan's Zona Tortona district, made famous by brands including Moët & Chandon and Moooi.

The launch included an exclusive preview of SP01 Design's newest collaboration with London-based designer Tim Rundle, set to be released in September 2017.