April 13th is an important date for B&B Italia. It is the day of B&B Italia’s foundation in 1966. It is also the day B&B Italia launched the documentary 'B&B Italia. Poetry in the shape. When design meets industry', a film about the history of B&B Italia to celebrate the group's 50th birthday.

'B&B Italia. Poetry in the shape. When design meets industry' tells the story of the company’s extraordinary path between creativity, technology and innovation, and their commitment to spreading the culture of design to the world.

Adventures always begin with a travelling companion and in this case it was Piero Busnelli who was a genius.
— Renzo Piano

It's an engaging film covering fifty years of history in fifty minutes, with interviews, images and ideas by some of the design world's best, from the story of the B&B Italia headquarters designed in 1971 by Renzo Piano and the early days of the company led by the formidable Piero Ambrogio Busnelli, to designs by Mario Bellini, Patricia Urquiola, Barber Osgerby and Antonio Citterio.


Watch the film on the B&B Italia website here.