Eden Queen by Marcel Wanders for the Moooi Carpets collection.

Eden Queen by Marcel Wanders for the Moooi Carpets collection.

The creative connection between Italy and Holland is based on both export markets and the power of cultural exchange a topic that is currently being explored through the 'Europe by People: The Future of Everyday Living' program at the MAXXI in Rome.

On the ground there are many successful Dutch-Italian collaborations. Moooi and B&B Italia are just two well known examples.

Moooi began working cooperatively and then in a more formal arrangement with B&B Italia in the early days of the Dutch brand's launch. It was a business arrangement that paid off for the Moooi group, connecting with the design heritage of B&B Italia helped shape the foundations for Marcel Wanders and then partner Casper Vissers, while for B&B Italia the influx of a fresh-faced new design brand presented an exciting interplay for the Italian powerhouse.

The 'Europe by People: The Future of Everyday Living' exhibition explores architecture, design, food security urban renewal, sustainability and cities, and as Nicola Bozzi writes in her review for Domus magazine, the ever-permeable nature of the cultural connection is fostering a thriving creative community.

'Europe by People: The Future of Everyday Living' program is part of a 6 month program of events celebrating The Netherlands position presiding over the European Union. More information on their website.


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