Space has embarked on an initiative aimed at raising awareness of the environmental impacts of furniture manufacturing, and the need for consumers-at-large to understand that they can also be key influencers in limiting the depletion of resources and damage to environments.

The initiative appropriately named ‘Green Space’ focuses to develop the general public’s level of sophistication on three main aspects that form the heart of Space’s philosophy in sustainability namely: quality of materials, standards of manufacture and durability of design.

“It is safe to say that most people have become increasingly aware of the need for ‘green’ thinking when it comes to everyday items such as plastic shopping bags, or the recycling of paper and disposable items,” says Syddal Wee, General Manager of Space Asia. “However, very few people are aware of the potential ecological impact of the production of furniture, and how their choices can significantly improve local environments in the region and the world.”

To launch this initiative, a limited print run booklet will be distributed during the week of the Earth Day in April 2011.

Jennifer Soh, Senior Marketing Manager of Space Asia, explains, “It will be a pictorial and easy-to-digest information booklet printed on 100% recycled paper introducing to the readers in a succinct manner on the different manufacturing processes and standards that exist around the world, and how these differences affect the quality, health impacts, and long term sustainability of furniture for everyone. It will also highlight the green initiatives undertaken by Space’s key brand partners to improve the sustainability and environmental impact of various processes, such as the waste management, which can play a significant role in protecting the environment in the long term.”

“We hope through such a green initiative, it will evoke an emotional appeal and act as a catalyst to engage the design community and consumers to be more aware and interested. Ultimately it will also set them to start thinking of their future furniture designs and purchases.  An online contest to win Emeco 111 Navy Chairs made from 111 recycled PET Coke bottles will be included to add more fun whilst learning,” adds Soh.

As a firm believer of investing in the future of design, on-campus activities with Nanyang Academy of Fine Arts (NAFA) are being planned by Space Furniture to launch the Green Space booklet on 21 April, 12 to 6pm at Campus 1 Foyer, which include the distribution of Green Space booklet, ‘swop an eco bag’ activity and the display of two of the world’s most sustainable designs.

“It is a strategic collaboration with NAFA based on our existing strong ties which will only grow stronger with the imminent relocation of our showroom which is across the street from their campus” observes Wee. “We foresee the given proximity to the many design schools as an advantage for us to continue to engage with the future generation of budding designers.”

“The partnership with Space is an ideal opportunity to open the minds of our students to being ‘green’, it is important for our future furniture designers to gain a greater understanding of what it means to go ‘green’. It is beyond merely using recycled materials as it extends to the entire creative process, from conceptualisation to production where green practices can be implemented at every stage,” adds Sabrina Long, Head of Department of 3D Design, NAFA.

Green Space booklet will also be presented to top-tier key design clients, key developers and selected media partners.

“Our clients tend to appreciate that the quality inherent in every Space piece is a combination of world-class design and world-class manufacturing. Unlike the wide spread of counterfeit designer furniture in the market, or other seemingly quality brands which are manufactured regionally, resulting in compromised quality standards, all our brand partners design and manufacture their pieces to the highest world standards. This means our clients are assured that their investment is not only aesthetically and functionally beautiful, but endorses the eco approach in the use of products,” says Wee.

Some of the brands that are represented exclusively by Space have a global reputation for leading the world in environmental sustainability. The newly-launched 111 Navy chair by Emeco, for instance, contains a mix of 60 percent rPET (recycled polyethylene terephthalate) plastic with other substances to provide strength, and it is estimated that more than three million PET plastic bottles will be upcycled for the production of 111 Navy Chairs each year.

“The ultimate in design sustainability is achieved when a piece stands the test of time, both from a design and a durability perspective. We refer to our extensive range of products as ‘design durables’. When a product lasts for a generation and beyond, and whose design appreciates with age, you have the ultimate ‘green’ solution,” concludes Wee.

The new Space showroom along Bencoolen Street dubbed Space Asia Hub, said to be amongst the most extensive displays of premium design furniture in the world at its launch later this year, will showcase a range of pieces from Space’s exclusive brand portfolio that are made to world-class design standards.