A new photo-realistic carpet company and furniture, by well-known designers and new, transformed the Moooi show into one of the knockout events in Milan (again). Moooi always does things differently, not because they want to but because they see the world in a very different way. Down to how they exhibit their furniture, objects, and now carpets, produced in close collaboration with equally interesting design studios from Amsterdam to Shanghai and London.
This year Moooi worked with designers Ross Lovegrove (for the first time), Neri & Hu, Studio Job, Front (who produced the lozenge-shaped 'Scribble' rug pictured), Jonas Forsman and Atelier Van Lieshout, under the guidance of artistic director, Marcel Wanders, to create 21 pieces including outdoor and indoor furniture, lighting, rugs and a special edition giant unicorn rocking 'horse' designed by Wanders.
Inside a huge warehouse in Milan's Tortona district, pieces were paired against super-sized images by Iranian photographer Rahi Rezvani. His dramatic photographic series, predominantly in black & white and sepia, moved away from the 2014 celebration of craft and tradition by photographer Massimo Listri, to a rawer, more provocative moment.
In the accompanying film, dezeen magazine visits Moooi in Milan to interview Marcel Wanders and share the experience of the Moooi show in full swing.