In Paris earlier this year, Kartell transformed its flagship store on Boulevard Saint-Germain with the new jewel-like tableware collection 'Kartell in Tavola', 40 years since designers Anna Castelli Ferrieri and Franco Raggi penned the group's first pieces. "I took inspiration from the images of my new restaurant 'Carlo e Camilla in segheria' where the evocation of a rural environment in comparison with the post-industrial architecture of the place is well-tangible.”

Carlo Cracco, chef

True to the 1970s collection,'Kartell in Tavola' takes an experimental approach to materials and technologies. Working with designers Patricia Urquiola, Philippe Starck and Jean-Marie Massaud, and chefs Davide Oldani, Andrea Barton and Carlo Cracco, the brief called for a range of "sophisticated and youthful, glamourous and practical, elegant and easy" table accessories.

The highlight of the collection is Patricia Urquiola's 'Jellies Family'. A designer who always pulls off something both beautiful and technically intriguing, her line of plates, trays, glasses, bowls and carafes are classic and jewel like, with a different pattern in each line brought to life in soft transparent colour.

Kartell also invited Philippe Starck, Jean-Marie Massaud, Carlo Cracco and Andrea Berton to design a series of pieces drawing attention, on the one hand, to the designers’ forms and aesthetics, and on the other to the experience of the chefs. Massaud's 'Namaste' collection is pared back and simple allowing the food to take centre stage, in tune with chef Davide Oldani's 'I.D.ish' range. As the collection grows, new chefs and designers will be asked to join in on one of Kartell's most collaborative projects to date, described by the group as "continually evolving, open and receptive".