Alfredo Häberli and Jaime Hayón will frontline at the Milan Furniture Fair this year with shows exploring both abstract art and ideas around the future of urban transportation. Car brands BMW and MINI have enlisted Alfredo Häberli and Jaime Hayón to create mobility-themed installations for Milan's annual design week in April. BMW's design team will work with Swiss-Argentinian designer Alfredo Häberli to create an abstract artwork during the Salone del Mobile furniture fair from 14 to 19 April. For the same event, MINI – part of the BMW family – has asked Spanish designer Jaime Hayón to come up with his vision for the future of urban mobility.
Häberli has worked with BMW's Karim Habib and Martina Starke – under the overall direction of Adrian van Hooydonk – to conceptualise and create the Spheres installation.
"The installation is a three-dimensional discourse on the theme Precision and Poetry – combined with my poetic response to the theme of luxury," said Häberli.
The piece will take the form of an abstract object, designed to emulate forward motion. As part of the project, Alfredo Häberli looked at the BMW Group's development laboratories and model workshops before spending more than half a year working on his concept through sketches, documents and models.
Read the full story at Dezeen magazine. In the accompanying film Dezeen editor-in-chief Marcus Fairs introduces the Dezeen and MINI Frontiers exhibition on the future of mobility which launched at the London Design Festival in September last year, offering an adventurous insight into where Häberli and Hayón may take us in Milan this April.