In Australia earlier this year to take part in a series of insider business talks hosted by Space Furniture, Moooi CEO and co-founder Casper Vissers revealed the inner workings of the company he founded with Marcel Wanders in 2001.
"Many years ago I saw a professor of business on TV", remarks Casper Vissers. "The interviewer asked him the secret behind a successful business. He said: 'We have generally speaking two types of professional behaviour. People who think a lot and never do and people who do a lot and never think'. His advice was to do both and you will have a good chance to succeed. This statement is very true but probably needs a third layer. You should think, do and create some turbulence for attention. How many people are sleeping in a plane with heavy turbulence? At Moooi we have a great desire to explore the undiscovered. If the majority goes right, we will investigate seriously all options on the left. To wrap up Moooi in two words, I would say. 'why not'."
Design is not only about creating physical things, thinking like a designer can transform the way a business works and It is at the core of some of the world's most successful companies. Launched in 2001, Dutch furniture house Moooi is well known for its unique approach to business and the successful balance of design brain, Marcel Wanders, and business brain, Casper Vissers.
Visiting Australia for the second time, Vissers' trip coincided with the Space+Moooi 2014 Design Residency that follows the success of the program's launch in 2010. This year Australian designer Tom Fereday spent two-months inside the Moooi headquarters in Breda, the Netherlands, under the guidance of both Marcel Wanders and Casper Vissers.
Here, Casper Vissers speaks with Artichoke magazine about business innovation and learnings from inside Moooi.
At the Milan Furniture Fair this month, Moooi launched 'A life Extraordinary', featuring new works by familiar faces and newcomers, all set against the opulent photographic backdrop of insects in hyper-colour detail.
In his first collaboration with Moooi, London-based designer Umut Yamac has created an interactive light called Perch that plays on his interest in design that moves us, and a fascination with birds.
Studio Arihiro Miyake was founded by designer Arihiro Miyake in Finland in 2004, his latest work Coppélia transforms LED technology and echoes the beauty of Bohemian and Venetian master glassmakers of the 18th century.
A new armchair and sofa range by Bart Schilder and Moooi Works takes its detail and tailoring cues from the design heyday of the Rococo period.
Dutch design was in focus at Melbourne Indesign in 2016 with an exhibit of design brands from The Netherlands including Space Furniture brand Moooi.
We go behind the brand with Desirée de Jong, Moooi art director and graduate of the Design Academy Eindhoven who joined Marcel Wanders Studio when Moooi was just a dream.
For anyone who thinks they could identify the aesthetic of Marcel Wanders in a heartbeat, recent Moooi collections show it might be time to think again.
The creative connection between Italy and Holland is based on both export markets and the power of cultural exchange, a topic that is currently being explored through the 'Europe by People: The Future of Everyday Living' program at the MAXXI in Rome.
Space Furniture photographer Filippo Bamberghi visited the Milan Furniture Fair 2016 documenting from the fairgrounds to the historic areas of Brera and Zona Tortona, a petting zoo at the Design Academy Eindhoven, and more.
Design thinking has joined the business world's vernacular by stealth. For companies like Moooi, it's a natural way of working.