Speaking with Marcus Fairs in London, Rolf Fehlbaum shared the philosophy behind Swiss furniture group Vitra: stay small, be crazy about design and balanced with business. Design brands need to remain small to succeed and need "a romantic person" at the helm, according to Vitra owner and board director Rolf Fehlbaum. "As a design company leader you are a romantic person because you believe you can do things for the world through design, which to an outsider sounds completely ridiculous," said Fehlbaum. "But we believe it."
"That’s also a danger," he added, "because some of these people are too enthusiastic and the business doesn't work. The balance between business and fulfilling your dreams is sometimes difficult." Read the full interview at Dezeen magazine.
The accompanying film goes on a tour of the Vitra Campus in Weil am Rhein, Germany, and Vitra HQ's newest addition the Vitra Slide Tower. Designed by artist Carsten Höller, the 30.7-metre-high structure takes visitors up for a birds-eye view over the rolling hills and Vitra's 'architectural park' featuring buildings by some of the greats, including Zaha Hadid, SANAA, Tadao Ando and Frank Gehry.