The 1960s and 70s were all about exploration, of materials and processes but also in the way design and life interacted. The Vitra Design Museum's exhibition 'Visiona 1970' explores Danish designer Verner Panton's relationship with industry. From 1968 to 1972, the chemical corporation Bayer rented an excursion boat that was transformed by well-known designers into a temporary exhibition space on the subject of contemporary living. Held during the Cologne Furniture Fair, the forum was used to present the latest developments in interior textiles, whereby a balanced relationship was sought between representing various products and presenting several furniture and textile makers. By collaborating with prominent contemporary designers, the intention was to complement the technical possibilities and practical uses of Bayer’s artificial fibers with aesthetic and artistic aspects – with the designer serving as a link between manufacturer and final consumer.

Read more at the Vitra Design Museum.

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