Alice Rawsthorn recently explored the growing use of the word 'design' in her column for the International Herald Tribune, arguing that the expanded use of the word doesn't matter as long as the outcome is better design. Every so often a word comes into intellectual fashion. Among them is the use of “expanded” to describe the evolution of a cultural discipline into unorthodox forms, as in “expanded cinema,” “expanded architecture,” “expanded poetry” and last, but by no means least, “expanded design.”

Like any other fashion, the intellectual variety often fades, but expanded design may well be an exception. The idea that the design process can be usefully applied outside its conventional context has triggered an explosion of activity that ranges from using design as a medium of intellectual inquiry to devising ingenious solutions to acute social problems like homelessness and unemployment. continues...

 

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