This was the (very big) question put to BarberOsgerby, David Chipperfield and the V&A director Martin Roth by Vicky Richardson, director of architecture, design and fashion at the British Council, during a panel discussion hosted by B&B Italia. With the popularity of European brands remaining strong internationally, the speakers were asked whether taking these products to emerging economies is the way to ease economic pressure on their European counterparts. And whether design can combine manufacturing and innovation to provide solutions and products that can contribute to maintaining this leadership.

This is a debate that explores as a starting point how design, manufacturing and innovation can help to rebuild economies and move Europe into the black. The entire discussion was captured by Crane TV during the London Design Festival 2012.