A year in the making, President of B&B Italia, Giorgio Busnelli, shares his design highlights from this year's Milan Furniture Fair. MS: Could you please describe the mood of the Milan Furniture Fair this year in one sentence?
GB: Salone del Mobile represents a key-event for the entire furniture segment, also involving the city with the amazing “fuori salone”. The mood I perceived this year was more sober and moderated in the approach, showing on the other side the great strength and creativity of the companies.
MS: Please describe the B&B Italia collection in one sentence?
GB: I will mention the statement “A touch of talent and eclectic spirit” with which B&B Italia announced its new product launches for 2012. They are the great evidence of the company’s commitment in terms of creativity and innovation, summing up the efforts and the work of an entire year.
MS: What was one of the biggest highlights for you at this year’s launch?
GB: It is very difficult to choose only one, because 2012 brought a diverse range of new products, both brand new items such as Theo armchair by Vincent Van Duysen and Tobi-Ishi table by BarberOsgerby, as well as the extension of existing series like the Husk and Papilio armchairs and the Flat.C storage system/Pab systems. Moreover, I am really proud of the brand new seating system Michel by Antonio Citterio, the Athos table, which has been completely redesigned, and Maxalto, that has enriched its range with the new Lucrezia sofa and the Lux collection that underlines the refined, elegant details of the brand.
MS: Were there any new technical processes and material experiments you worked with this year?
GB: We have worked hard in three directions which have of course generated new technical processes and material experiments. The first ecology and sustainability and the result is the armchair Husk that is made of recycled and recyclable materials. Its production process is designed to ensure that all components are put together so they can be fully disassembled, thus simplifying the recycling process and reducing the environmental impact. The second trend is the approach to new finish with “material” effect. That is perfectly expressed in the Tobi-Ishi table for which the use of cement grout create a sort of superficial skin that recalls a history of high-tech craftsmen.