From 17 April MINI & Triennale CreativeSet presents 'Laws of the Game' an exhibition about Studio De Pas, D’Urbino and Lomazzi, three architects known for their playful, non-conventional approach to design and for their ironic choices characterised by a strong expressive value influenced by the Pop Art movement. In a career that spans nearly 50 years, the group has made a major contribution to the history of Italian design, through research and experimentation, but also to professionalism. Jonathan De Pas (1932-1991), Donato D’Urbino (1935), and Paolo Lomazzi (1936) founded their Studio in 1966, the year when they took part in the interior design competition organised by Selettiva del mobile di Cantù. On that occasion, with the intention of gathering the cultural heritage of the Modern Movement, they contested the ideas that inspired the competition itself and introduced new themes, which later became constant issues in the philosophy of their art. They claimed an “active relationship” to be established between people, objects and spaces, with the willingness to reinterpret the different types of buildings and the focus on costs and affordability. From 1966 to today, their studio has developed over 2,000 projects, ranging from industrial design to interior furnishing, from exhibition design to urban planning and architecture.
Some of their most famous pieces include Blow, the inflatable armchair designed in 1967 and launched with Zanotta, the 1970s Joe baseball glove chair, a tribute to the player Joe Di Maggio, and the Sciangai clothes stand designed in 1973 for Zanotta that resembles the scaled-up sticks from the famous game.
The exhibition opend at the Triennale di Milano on 17 April and runs until 17 June 2012. It was curated by Vanni Pasca, designed by Studio D’Urbino Lomazzi, with graphic design by Italo Lupi.