“To be submerged into water is to be in a place free from the constraints of gravity, free to explore a multidimensional universe. Here, like Atlantis, the world of Moooi is enveloped in water, fit for discovery. I invite you to join the mermaids in this alternative state of being.” Marcel Wanders Busy celebrating 10 years of Moooi and the launch of the group's best new things from Milan this year – including the Extension chair by Dutch designer Sjoerd Vroonland in Amsterdam – Moooi has also been working on a collection of evocative images for Wanders' transformative art project Mermaids on show during the London Design Festival.
Inside The White Building at The Dock, the Moooi showroom was taken underwater with projected images, each room washed with the blues and greens of the deep. Creating an underwater world above London’s Grand Union Canal, Wanders's mythical, visual manipulation took the drama and spectacle of the Milan Furniture Fair to London and continued the important frisson between art and design.
The Mermaids for Moooi art project at the London Design Festival can be watched here.